About The Role

In this role, you will drive experimentation and personalization initiatives using Adobe Target, helping transform business goals into measurable outcomes. You’ll join a long-term engagement focused on optimizing digital customer experiences through data-driven testing, audience targeting, and personalization strategies. Working closely with analytics, UX, and engineering teams, you will influence product and marketing decisions through actionable experiment insights.

Responsibilities

• Plan, configure, launch, and monitor Adobe Target activities across web experiences to support experimentation and personalization goals
• Translate business objectives into clear testing hypotheses, success metrics, audience definitions, and optimization roadmaps
• Collaborate with analytics specialists, UX designers, developers, and product stakeholders within Agile teams to deliver high-quality experiments
• Build and manage A/B tests, Multivariate Tests, Experience Targeting, Automated Personalization, Auto-Allocate, and Auto-Target activities
• Analyze experiment performance, interpret statistical results, and provide data-backed recommendations for future optimization opportunities
• Implement and validate targeting logic, audience segmentation, and personalization strategies using Adobe Target capabilities
• Conduct end-to-end quality assurance of experiments before launch, leveraging browser developer tools and Adobe Experience Cloud Debugger
• Support continuous improvement of experimentation processes, ensuring reliable execution, accurate measurement, and business impact
  
  
  

Requirements

• Hands-on experience with Adobe Target in enterprise environments, including at least 1 year of practical work delivering experimentation and personalization initiatives
• Strong knowledge of Adobe Target activity types, including A/B Testing, Multivariate Testing, Experience Targeting, Automated Personalization, Auto-Allocate, and Auto-Target
• Advanced experience with Adobe Target implementations using at.js and/or Adobe Experience Platform Web SDK, along with Adobe Tags (Launch)
• Solid knowledge of JavaScript, HTML, and CSS for experiment development, page customization, flicker mitigation, and performance optimization
• Strong understanding of experiment design methodologies, including hypothesis creation, audience definition, sample size estimation, and statistical significance analysis
• Practical experience with Adobe Analytics integration (Analytics for Target), reporting, and analysis within Analysis Workspace
• Advanced skills in experiment validation, troubleshooting, and debugging using browser developer tools and Adobe Experience Cloud Debugger
• Proven experience working in Agile delivery environments and collaborating effectively with cross-functional teams
• Fluent English with the ability to communicate clearly in meetings, document solutions, and collaborate with international stakeholders
  
  
  

SoftServe is an equal opportunity employer. Qualified applicants will receive consideration regardless of race, color, ancestry, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, citizenship, disability, health condition, marital or family status, veteran status, or any other characteristic protected by applicable law.